The Firm poster to promote the film shows the main characters and then there backing with there so called “Firm”. It sets out straight away to give the viewing public how it’s going to be, the casts dress and demeana tells of a light hearted footy film with the occasional comedy element. I personally get this from the colourful colours of there clothes then the black and white faces show the darker side of the film the hidden element behind the cheeky chappy persona that you are originally confronted with. The big blue and white writing incorporated with the dress of the characters immediately gives the impression that it is set in the past. The layout of the poster and the position of the characters show the hierachy and the main characters within the film the top boy of the firm the bloke dressed in red shows his character as a hardy chap with his fist clenched closed and his mean looking walk.
This film poster relates to our biopic as it is about one mans anger and revenge against an oppsoing firm and shows his story through the flm and also the young lad who gets caught up in the firm but then decides to change his ways. These are both very strong stories which show big changes in the characters lives, which is evident in all biopics.
The advantage this gives us by analysing this poster is the amount of ideas we can get for our own poster and how to accomodate our ideas of the film into a advertsing campaign.
Mark Mayaski
The biopic film that I chose to analyse in order to obtain ideas as to how create our own film poster with biopic elements is The Pursuit of Happyness.
By Mohamed Al-Mousawi
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