Introduction and Teaser Trailers

For our Media A2 coursework we've been instructed to compose a promotional package for an upcoming fictional film release; including a teaser trailer, magazine cover and the films poster. The group will consist of George, Mark, Mohamed and myself (Jamie)

After initial brainstorming the concept on which we've settled is that of a film revolving around drug addiction; with a lone female protagonist and a narrative mirroring tragic biopics that are emerging recently with more frequency in cinema.

Four trailers that we've researched into to help construct our own have been The Pursuit of Happyness (2006), Nil by Mouth (1997), Requiem for a Dream (2009) and *** (***).

Teaser Trailers

A teaser trailer is a form of advertisement utilised to promote a soon to be released film where alot is still left up to the imaginations of its audience. It's most commonly present in big-budget big-franchise features, as the advertisement most can then rely on prior knowledge of the brand, characters or story to make the narrative more accessible; evident in all of the trailers shown below.

The trailers are short in length, with usually less than a minutes worth of actual footage shown. This footage present in the trailer isn't always truly representative of the film either as, due to the demand of the type of film that most use teaser trailers, some are known to air and create hype around a films release before shooting has even begun. It's therefore common for teaser trailers to include footage that's in fact not present at all in the film itself.








Jamie